Time for a big announcement. But first, some preface.
For years now, I've been a huge proponent of Scars & Stripes Coffee. I joined the company just months after it went live. The mission being a huge part of the why. A Veteran owned and run company, to help Veterans reintegrate into their communities. Also, to build a business. If you go to the website at the time of this writing, you'll find the SSC still says, "We empower Veterans to build their own business using our e-commerce platform and through direct-to-consumer sales via events." As all of us in the company have recently learned, the company is no longer Veteran owned. And as an email sent out by the CEO informed us this week, the company will soon no longer be Veteran owned.
The company to this point has been built on a military structure, and ranking system that's familiar to all Veterans. An easy platform for any Vet to build from. As our now sole CEO stated in his most recent email, we've been, "building a company that looks much like the military." That was the goal. Veterans have been struggling and hurting. So, we put them in a structured environment that's familiar to them and help them build out and back into their communities. Veterans holding each other accountable and teaching each other along the way. It's been successful for many of us. Then he continues on to state, "why would the company look just like the military." As a statement, not a question. You can imagine, seeing that statement was a direct attack on the vision we've had from the start. And it hurt. The company's vision and direction is changing, and no longer going to be focused on helping Veterans. A very unfortunate turn.
This brings me back to the, "build their own business" part. For years now, many have known that a personal goal of mine has been to start my own coffee business. To no longer be the middleman or an affiliate, but to build something where I can support my family and be my own boss, with a product I believe in beyond my other ventures.
With that said, Burton's Scars & Stripes is now going to transition towards that dream. Over the next few weeks my FB page will transition over to my own brand. My own company. I have two coffee roasters that will be taking care of my coffee as orders come in. So, it will still be roasted to ship. Freshness guaranteed still. And as I've been asked so many times, when will I get flavored coffee. Well, that is happening now too. Several flavors are ready to go, including seasonal favorites. For the time being it will be coffee only. In the future the plan is to bring in mugs, tumblers, stickers, apparel and such. Small steps forward, and building. Will SSC continue to be on the menu? I honestly don't know. Probably not. But for now, it is.
So please continue to support and empower me by getting your coffee at: www.ss.coffee/rominger
And keep an eye out for more announcements and the transition on my FB page:
www.facebook.com/scarsandstripesROMINGER
We're going to poke the bear, and help it wake up! You'll see very soon.
